Our commitments

Labels and Guides

The heart of our project is to find the best answers to your desires by offering you the most suitable service. Our garantees are efficient tools, like several labels and quality organizations.

This approach of tourism quality ensures you to find the services that meet your expectations, your needs, and those of the sustainable development of the activities. In order to receive you always in a better way and to improve the quality of its services, “La Route du Sel” has been labeled “Qualité Tourisme” since November 2017.

The label “Accueil Vélo” set up by “Vélo Tourisme France” guarantees cyclists in France a welcome of real quality. Thus, we have suitable equipments: parkings, repair kits … This label also allows you to benefit from a attentive welcome, useful informations and advices (weather, tourist sites, circuits …).


Trip Advisor tells you more about the quality of the services offered by “La Route du Sel”, by ratings and reviews. Thereby, tourists can share their experiences with you, give you some practical advices and also express eventual improvement points to “La Route du Sel”. Tourists can share their experiences with you, give you some practical advice and tell the “La Route du Sel” where improvement points are expected.

 La Route du Sel” is part of the “Vogue et Vague” – program in the region “Pays de la Loire” and propose its offers on their website  enpaysdelaloire.com.

Welcome c'est beau ici aux Sables d'Olonne en Vendée

A warm welcome wherever you are in Pays de la Loire: It’s lovely here! Pays de la Loire offers a special welcome to English-speaking tourists. Wherever you see the “C’est Beau Ici” sign, pop in and say “bonjour” to the team in the local tourist office or at the hotel reception desk.

You’ll find friendly faces, waiting to share their passion for the area and to give you all the advice you need to make your holiday a real success. They will speak to you in English, give you information in English and even help you with problems that are not necessarily related to tourism like your health, your car and communicating in French!

Label Vendée - L'essentiel vient du coeur



“Vendée l’essentiel vient du cœur”: A label grouping together many Vendée companies sharing the values of passion, know-how, progress and sharing.


La Route du Sel is committed to sustainable development !


By proposing and guiding outdoor activities, the team raises visitors’ awareness of the protection of natural areas, the impacts of global warming and waste management to encourage an ecological approach. Contributing to the preservation of landscape niches and biodiversity is done by communicating with the agricultural world and other users of the environment.


As soon as the company was taken over as a limited liability company in 2009, Paddle School activities in the form of a club were proposed and organised for children and teenagers in the area. Several of the current qualified seasonal guides have come from this club.


In 2013, launch of the weekly “Pink Ladies” sessions – “paddling to overcome cancer”, in network with several associations of the Departmental Canoe Kayak Committee, “La Ligue du Cancer” of Vendée, the support of the Regional Health Agency and the Departmental Council of the Vendée. These workshops have been a great success, open to cancers other than breast cancer and then to other pathologies or pre-pathologies such as multiple sclerosis, diabetes and cardio-vascular diseases. These workshops, and the extraordinary adventures shared by the participants, such as the Vogalonga in Venice, also allow a mix with family members.

LOCAL AND QUALITY PRODUCTS : Several of the walks include a tasting or a meal of quality local products, prepared by our partners: La Ferme du Pas de l’Ile and the Boutolleau delicatessen in St Gervais, Vendée-Chèvres in Froidfond, Le Moulin de Rairé in Sallertaine.

SOCIAL : In 2020, the Route du Sel is committed to a social approach by joining the club of Inclusive Companies as part of the initiative “La Vendée, une chance. Les entreprises s’engagent ! ». The aim is to facilitate the path to employment for people who are far from it, thanks to training, social support and adaptation of jobs. In addition, La Route du Sel supports the “Canoe Kayak Sallertaine” association, which is dedicated to organising activities adapted for schoolchildren, children and young people, disabilities, social inclusion and health prevention. For more information, please visit the website :

Who are we ?



Guide, manager and developer

Luc discovered the North Vendée marshland in the early 80’s, when he came to learn his first trade as a wooden ship carpenter.

Evolving towards sports education and professional training, he became passionate about the area, its inhabitants, its traditions and has been sharing it for several decades through nautical and cultural itineraries.



Communications, marketing and web-marketing manager

A native of the region, Amélie arrived at La Route du Sel in April 2022. Passionate about travel, nature and meeting new people, she is keen to help you discover this region and share her good addresses with you.

She welcomes you, advises you and responds to all requests from individuals, groups, companies or works councils.

Amélie also accompanies you on guided bike tours of Machecoul and Sallertaine.

Clément LEROY

Clément LEROY

Sports instructor-canoe guide

Joining the company in 2023, Clément is passionate about sport and, more specifically, outdoor physical and sporting activities. As a canoe guide, he’ll be happy to share his passion for this beautiful region with you.
A sports educator with the partner association “Canoë Kayak Sallertaine”, Clément is also involved in leading and supervising various groups (schools, disabled people, health, social integration, etc.).